Jun 22, 2022
In Welcome to the Q&A Forum
One of the best ways to make sure you're not spending Banner Design your entire budget is to focus on a smaller audience that you think will generate revenue. If you have a limited budget for the season, focus your spending on proven remarketing and mailing lists. This is especially important during sales periods, when customers who know you and have worked with your business Banner Design before are more likely to buy. It's a great way to approach Black Friday and Cyber Monday. You can also use Lookalike Audiences of people who have purchased in the last few years to refine your targeting for top-of-funnel campaigns. If you have historical data from last season, use that to determine your holiday sprint start time. Banner Design If you are seasonal, when did the traffic Banner Design return last year? When did purchases increase? Are there certain days of the week or certain times of the day that are more profitable? To maximize your budget, review all of this information and determine when to start your holiday campaigns, whether or not you want to advertise seven days a week, and where you should use bid adjustments to maximize revenue. Below is an example of a seasonal customer analysis. Holiday traffic arrived on their site this year earlier than expected. We were going to run ads starting November 12, but with organic traffic increasing in early October, we decided to run an early bird campaign and saw an increase in revenue of a Banner Design year after year because of our attention. early peak. Use a script to help you manage The final budget tip for the season is to avoid that budget overrun in Google Ads by using a budget script. This advice comes Banner Design from Duane Brown of Take Some Risk, who recommends this script to limit overspending. The only caveat is that you have to remember to re-enable whatever is paused the next day, either via another script or a rule. Using a script to ensure your daily budgets don't get out of hand is a helpful way to optimize results throughout the season and prevent Google Ads from robbing you of Banner Design your budget control. To recap: Limit big sale days to your most qualified audiences Know for which days and times you should charge your budget Pay attention to seasonal traffic and adjust accordingly Use a script to Banner Design avoid overruns Season recap One of the best things you can do for yourself in the future is to take notes as you go. What worked, what didn't, what UTM tags you used, your GANNT charts, and why you made your choices.