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Farhad Babu
Jun 22, 2022
In Welcome to the Q&A Forum
As I drank my morning coffee in the large conference space near Seattle's waterfront, I wasn't sure what to expect from Google's vice Image Masking president of product management, Jerry Dischler. What could Dischler reveal that hadn't been revealed before in the Google AdWords livestream in May? To my surprise, it confirmed some future features I was thinking about and even revealed some shocking stats and future projects the AdWords product team is working on. Last Image Masking morning at SMX Advanced, Search Engine Land's Ginny Marvin and Danny Sullivan did a phenomenal job of asking all the right questions to get Dischler talking. So folks at PPC listen up, it's exciting! Future of AdWords Panel SMX Image #1: Tablet conversions have overtaken desktops For real? I'm pretty suspicious about this one. Just thinking about how I personally interact with my tablet, I'm Image Masking not sure I've ever made a purchase through the device. Which brings me to my next question, what does Dischler define as a conversion? WordStream data scientist Mark Irvine and I were both suspicious and decided to find out for ourselves. Out of a dataset of around 200 customers, we found that 15% had higher CVR on tablet than Image Masking desktop . Common industries within this 15% that converts higher on tablets include healthcare, technology and real estate. Of course, this data would contradict Jerry's assertion, Dischler also confirmed that Google will continue to consolidate desktop and tablet into one. Unfortunately, hopeful Image Masking marketers shouldn't look forward to tablet auctions, because they're not coming anytime soon! Dischler said Google still finds the behavior patterns to be so similar across the two devices and therefore it makes little sense to separate them. Again, hard to Image Masking believe thinking about how I personally interact on my desktop versus my tablet, but let's move on to the next one.
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Farhad Babu

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