Kurt Vonnegut, one of the literary heavyweights of the 20th century, once said that every sentence in a story should either reveal something about a character or move the action Image Manipulation forward. website copy tips You might not be Image Manipulation creating traditional narratives on your website, but Vonnegut's timeless advice still holds true, whether you're helping people learn new skills or Image Manipulation selling plumbing fixtures.
Every line of copy on your website should help your visitors accomplish or learn something, and in this article, I'll show you seven Image Manipulation ways to write more engaging and compelling website copy. These tips and techniques aren't specific to any particular type of website, so whether you're into e-commerce or run a non-profit organization, or have a Image Manipulation complex or basic website, there are for all tastes. 1. Emphasize benefits over features One of the most common mistakes companies make with their web copy is spending too much time talking Image Manipulation about how awesome they are.
While it's understandable to want to highlight the accomplishments, accolades, and aspects of your organization that make it great, that's not Image Manipulation why your visitors came to your site. We've said it before, but I'll say it again: people don't care about your business, they only care about how your business can solve their problems. Copy of Website Image Manipulation I Don't Care About Rainbow Illustration This does not mean that none of your visitors care about your business. Some, like your loyal Brand Evangelists, may actually care quite deeply about your business. It doesn't change the fact that most visitors are looking for a solution to a very real Image Manipulation problem. Let's take a look at the differences between benefit-driven copying and feature-driven copying. Feature-Based Copy The screenshot below was taken from Image Manipulation the Infinity website.